Spatial Pop‑Up Commerce: AR Portals x WhatsApp Flows Convert the Street in 30 Seconds
2 minutes read - Written by Aya Gouch
AR Marketing
Spatial Commerce
WhatsApp Flows
OOH to WebAR
Turn Posters Into Portals
WebAR is exploding in 2025 because it needs no app, delivers higher dwell times than standard digital formats, and turns static OOH into immersive story‑selling in a single scan or tap.
Spatial experiences now feel cinematic and shoppable, with Vision Pro pushing expectations on realism while mobile WebAR does the heavy lifting at street‑level scale.
AR campaigns are mainstream and conversion‑friendly: retailers report strong adoption, higher purchase confidence, and reduced returns when shoppers can visualize and try products in their own space before buying.
Close the Sale in DMs
WhatsApp Flows turns curiosity into checkout by embedding interactive forms—variants, sizes, appointments, even loyalty sign‑ups—directly inside the conversation, so a scan leads from AR to a finished order without breaking the moment.
Brands using Flows report big lifts versus web, with case studies showing multi‑x conversion improvements and significant gains in engagement when catalogs and guided questions live natively in WhatsApp.
Meta’s 2025 updates tighten the loop across WhatsApp, Facebook, and Instagram in Ads Manager, letting spatial triggers, creator clips, and DM flows operate as one fluid funnel from discovery to purchase.
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